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Build a contractor profile that answers the first questions

Help property owners understand your trade, service area, and project experience with specific descriptions and useful portfolio captions.

By Contract Detroit · · 3 min read

A professional profile works best when it helps someone decide whether to contact you. A business name and a list of trades are a start. Clear examples of the work you take on make that decision easier.

Lead with the work you want

Describe your main trade and the kinds of projects you handle. “Interior painting for occupied homes and rental turnovers” is more informative than “quality services.” Name the work accurately and avoid listing services you do not provide.

If you have preferences about project size or type, explain them. A focused description helps people bring relevant inquiries and gives you a useful starting point for a reply.

Make your service area clear

State where your business is based and describe the areas you travel to in your profile description. Do not assume a visitor knows your coverage from your business name.

Explain any practical constraints that affect availability, such as the need for a site visit before estimating certain work. Keep the description current as your business changes.

Give portfolio photos a job to do

Use photos you have permission to publish. Add a title and a caption describing the scope, your role, and the result. A close-up can show finishing detail; a wider shot can explain the surrounding work.

Avoid exposing a customer’s personal details, exact address, or belongings unnecessarily. If a project involved several trades, describe your own contribution rather than implying you completed everything.

Describe services in plain language

Explain what a typical service includes and what requires an individual discussion. If you list a starting price, describe the assumptions behind it so visitors know to confirm their own scope.

Think about the first questions a property owner will ask: do you handle this kind of work, do you travel to the area, and what would you need to prepare a quote? Your service descriptions should help answer those questions.

Finish the path to a public profile

Add your business to create an account, or sign in with your existing one. Complete your business details and services, choose a public profile URL, and check visibility in Settings. Signing up alone does not create a complete public listing.

One account can offer services and hire for your own projects. Choose Both if you need both roles. See the professional guide for a profile checklist and the how it works page for the account flow.

Reply with a clear next step

When an inquiry arrives, explain whether the work fits and what you need next. That could be more photos, approximate measurements, or a discussion about a site visit. Give realistic availability instead of making a commitment before understanding the scope.

A profile cannot guarantee inquiries or hires. Its purpose is to make your business easier to understand and give interested property owners a way to begin the conversation.

Your next step

Turn the reading into a conversation.

Find local expertise or give property owners a place to discover your work.

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